Currently, many trade show exhibitors are discovering that a great way to get the attention of a huge crowd is to include an element of show business in their trade show display look. Rob Enderle, a technology industry analyst, the Consumer Electronics Show (CES) hosts more of Hollywood celebrities annually and in fact this year is the biggest year for them! Some of the performances held at the CES were by the Black Eyed Peas, Foo Fighters featured by Motorola, while the Maroon 5 and Yellow card hip hopped by Verizon Wireless. Be sure to include celebrities and celebrity look-a-like, musicians, comics, former pros, athletes, actors, and scantly clad booth babes to get all the attention that you wish for, since such personnel can draw an audience with business prospects into your trade show. If you ever ask of how to make your trade show display lively, consider the following:
Hire show stoppers
This is a step that must be considered, bearing in mind that it can run the whole gamut including famous celebrities, comedians, popular actors and actresses. Your cheery, lively, and well trained booth staff can be perfect attention attractors.
Make your trade show exhibit exciting
This can be well done by use of colors, movement, action, and lights. Go ahead and practice what is done by picture producers when they shout into their bullhorns. For instance, they can yell, “Action! Lights!” Incorporate Gobo lights moving across a tension fabric to give alternating colors and to mesmerize the interest of the crowd. Remember that new technologies such as Laser image displays or 3D videos are a big turn-on in your trade show booth, especially when suspended above.
Show some sense of humor
Ensure that your trade show booth staff creates some little funny stuff to say or act when they meet and interact with attendees. Consider that humor is an important selling element and it also helps to break boredom and engage the audience in a new lively state.
Offer internet access into your booth
This must showcase your professionally designed firm website. Integrate on a huge backdrop screen robotics, water screen projections, and holographs. Remember your trade show exhibit supplier’s guidance and proficiency, portability and trade show budget management.
Interactive booth exhibit
You should consider this step so that you can entail people with a feel, touch, sound, and sight knowledge. Experimental actions are better and last longer than reflexive involvement.
Offer exciting, fun gifts
Everyone likes to win something or at least receive a gift, no matter the size or quantity. By providing a drawing on a showy prize, such as a two night free stay in a lavish resort may attract the attendees to your trade show. Creativity does it all for trade show exhibits, but put in mind that show business outstands in this industry.
